When a Consumer Has a Rich Prior Experience with a Product

question 57

Multiple Choice

When a consumer has a rich prior experience with a product, regularly purchases it, and has highly favorable attitudes toward it, which concept is demonstrated?

• A)brand loyalty
• B)brand recognition
• C)brand attitude
• D)brand consistency

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Definitions:

Insecure-resistant Attachment

A type of attachment characterized by anxiety and uncertainty in relationships, where individuals are overly dependent and struggle with trust and dependency.

Securely Attached

A type of attachment style identified in psychology where individuals feel confident and secure in their relationships.

Unfamiliar Situations

Circumstances or environments that are new or unknown to an individual.

Bowlby's Ethological Perspective

A theory in psychology that emphasizes the importance of attachment and bonding in the development of an individual, viewing behaviors through the lens of evolutionary necessity.