Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s

question 50

Multiple Choice

Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple faces stiff competition from Google's Android software and Research in Motion, the maker of the Blackberry. The problem for Apple is that its competition, primarily phones powered by Android operating systems, largely outnumber the iPhone in terms of available options. In the U.S.alone, there are over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Americans are now buying more Android phones than iPhones.Experts claim that if the trend continues, Android will have erased the iPhone's once enormous lead in the high-end smartphone market in a little over a year. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) One reason the iPhone outsold other smartphones originally was the feeling of pride many consumers associated with owning one. This represents

• A)an emotional benefit.
• B)a functional benefit.
• C)a need state.
• D)cognitive consistency.

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Definitions:

Females

Individuals of a species that are typically characterized by two X chromosomes, capable of producing eggs, and in many species can carry offspring through pregnancy and childbirth.

Hemostasis

Hemostasis is the physiological process by which bleeding ceases, involving blood vessel constriction, platelet plug formation, and blood clotting.

Prothrombin

A plasma protein that is converted into thrombin during the blood clotting process, playing a critical role in hemostasis.

Thrombin

An enzyme in blood plasma that causes the clotting of blood by converting fibrinogen to fibrin.