Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s

question 45

Multiple Choice

Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple faces stiff competition from Google's Android software and Research in Motion, the maker of the Blackberry. The problem for Apple is that its competition, primarily phones powered by Android operating systems, largely outnumber the iPhone in terms of available options. In the U.S.alone, there are over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Americans are now buying more Android phones than iPhones.Experts claim that if the trend continues, Android will have erased the iPhone's once enormous lead in the high-end smartphone market in a little over a year. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) At an iPhone display, in one of Apple's retail stores, an individual is overhead saying that the iPhone is too expensive, impractical, and only purchased by people who are trying to flaunt their wealth. These statements (whether factual or biased) concerning the product represent the person's

• A)consideration set.
• B)importance weights of evaluative criteria.
• C)beliefs.
• D)cognitive responses.

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Definitions:

Laws of Physics

The fundamental principles that govern the natural world, including laws related to motion, energy, force, and matter.

Reproductive Success

The passing of genes onto the next generation in a way that they too can pass on those genes.

Darwin's Idea

The theory of natural selection proposed by Charles Darwin, suggesting that species evolve over time through the process of heritable physical or behavioral traits that enhance survival and reproduction.

Lifetime

Refers to the duration of existence of a living organism, product, or concept from its creation to its cessation or end of function.