Scenario 5-5 Jerome Was Preparing to Host a Graduation Party for His

question 12

Multiple Choice

Scenario 5-5
Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix certain beverages that he knew his guests would like.Having never purchased a blender before, Jerome felt that he needed to shop carefully and enlist in the help of friends for advice.After visiting several stores and examining numerous models, Jerome settled on a Kitchen-Aid model that cost nearly $100.
-(Scenario 5-5) Jerome jokes a bit with a friend about his "search for the perfect blender." But then he explains his thoughts on this."This party means everything to me.I've been waiting four years for this moment.I want it to be just right!" These comments likely indicate that

• A)he has not yet actually begun the consumer decision process.
• B)he is comfortable with his internal search for information.
• C)his consideration set will likely be very large.
• D)his level of involvement in this purchase is high.