Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve

question 72

Multiple Choice

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than $20.00.Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year.The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Voice-It hired a country singer to do a TV advertisement in which she merely sings, "Don't Write It, Voice-It!" in an up-tempo tone.In this ad, the singer is

• A)serving as a peripheral cue.
• B)attempting to generate a cognitive response.
• C)defining consumer values.
• D)creating a brand community.

---

Definitions:

Webpage Viewing

The act of loading and looking at content on a specific page on the internet through a web browser.

Choice Assistance

Providing help or guidance to make decisions easier, often through recommendations, comparisons, or educational content.

Wide Product

A broad selection of products within a company's portfolio, catering to varied customer needs and preferences.

Service Selection

The process of choosing among various service providers or service offerings based on criteria such as quality and price.