Functional Benefit Positioning Does Not Really Give Any Brand an Edge

question 85

True/False

Functional benefit positioning does not really give any brand an edge in many well-established product categories, because they all offer the same or similar functional benefits.

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Definitions:

Equal in God's Eyes

The phrase "Equal in God's Eyes" suggests the belief that all individuals hold the same value and worth, regardless of their circumstances, in the perspective of a divine being or according to religious principles.

Rococo Style

An 18th-century artistic movement and style, affecting many aspects of the arts including painting, architecture, and decoration, noted for its elaborate ornamentation, asymmetrical values, and lightness.

Porcelain

A hard, fine-grained ceramic material made by heating refined materials, often including kaolin, in a kiln to high temperatures, known for its translucency, strength, and white color.

Salons

Social gatherings, often hosted in private homes during the 17th and 18th centuries in Europe, where intellectuals, philosophers, artists, and politicians came together to discuss ideas and enjoy artistic performances.