Self-Expressive Benefits Are Promoted in Ads to

question 38

Multiple Choice

Self-expressive benefits are promoted in ads to

• A)define a product that doesn't compete directly with any competitor.
• B)focus on benefit, user, and competitive positioning, rather than emotional differentiation.
• C)create distinctive images or personality traits and invite people into the brand community.
• D)identify groups of customers that share certain characteristics.

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Definitions:

Prospect's Past Sales

Historical sales data of a potential client or customer, analyzed to understand buying patterns, preferences, and potential for future transactions.

Undifferentiated Selling

A marketing approach where a product or service is offered to the market without any modification or customization to meet varied customer needs.

Account Segmentation

The process of dividing customer accounts into distinct groups based on characteristics like size, needs, or purchasing behavior to tailor marketing and sales efforts.

Sales Call Allocation

The process of distributing or assigning sales calls or visits among sales team members based on criteria like territory, specialization, or workload.