Scenario 6-5 Madison State University Has a Reputation for Having a Powerful

question 96

Multiple Choice

Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team.Seating in the campus bowling alley only allows for 400 fans to attend their matches.Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket.As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:
• "Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match (100 seats total)
• "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100 seats total)
• "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to any match (100 seats total)
• "Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5) Each summer, the MSU Athletic Director looks at the city map, chooses a different local neighborhood, and knocks on doors, encouraging residents to join one of the supporting clubs.He then keeps track of which neighborhoods are the strongest supporters, and which may need more prompting in the future.In this way he is using a ____ segmentation strategy.

• A)psychographic
• B)geodemographic
• C)geographic
• D)demographic

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Definitions:

Antimiscegenation Laws

Historical laws in the United States that made it illegal for individuals of different racial backgrounds to marry or engage in sexual relationships.

Endogamy Laws

Legal requirements that mandate individuals to marry within their own social group, caste, or ethnicity.

Racial Purity

A controversial and debunked concept suggesting that certain races or ethnic groups should remain "pure" and avoid mixing with others; such ideologies are often associated with racism and discrimination.

Middle Eastern Families

Family structures and dynamics typical of the Middle Eastern cultures, often characterized by strong family bonds, respect for elders, and communal decision-making.