Demographics Are Rarely Used to Describe or Profile Target Segments

question 11

True/False

Demographics are rarely used to describe or profile target segments that have already been identified as prospects by other variables.

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Definitions:

Fiscal Year

A twelve-month period used for accounting purposes and preparing financial statements, which may or may not align with the calendar year.

Owner's Drawings

A withdrawal by the owner of a business for personal use, reducing the equity in the business.

Income Summary

An account used during the closing process that aggregates all income and expense accounts to determine the net profit or loss.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or one operating cycle, whichever is longer.