In Mobil's Positioning as the "Friendly Serve" Station, It Had

question 33

Multiple Choice

In Mobil's positioning as the "Friendly Serve" station, it had many good reasons to select the particular target market that it did.But one issue that was NOT a factor was that the segment

• A)spent the largest amount of money at service stations.
• B)had the greatest number of consumers in sheer numbers.
• C)had potential for growth.
• D)bought little extras besides just gas.

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Definitions:

Primary Circular Reaction

The stage in early infancy when a child begins to repeat actions on their own body that originally occurred by chance, indicating early cognitive development.

Babinski Reflex

The Babinski reflex is a neurological sign observed in infants when the sole of the foot is stroked, the big toe moves upward or toward the top surface of the foot, and the other toes fan out.

Tertiary Circular Reaction

A stage in Piaget's theory of cognitive development where infants try out new behaviours to see what results they have, displaying early elements of experimentation.

Accidental Touches

Unintended physical contact between individuals, which can occur in various contexts and may convey different messages or emotions based on the situation.