Self-Expressive Benefits Are Promoted in Ads to

question 38

Multiple Choice

Self-expressive benefits are promoted in ads to

• A)define a product that doesn't compete directly with any competitor.
• B)focus on benefit, user, and competitive positioning, rather than emotional differentiation.
• C)create distinctive images or personality traits and invite people into the brand community.
• D)identify groups of customers that share certain characteristics.

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The Wechsler Adult Intelligence Scale - Third Edition, a psychological test designed to measure human intelligence in adults.

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