Researchers Are Trying to Determine Which Advertisements Are the Most

question 85

Multiple Choice

Researchers are trying to determine which advertisements are the most effective for a cereal company that is running a number of commercial spots.After participating, viewers are asked if they saw a cereal commercial during a show; some require further prompting so are asked if they saw a Raisin Bran ad.These respondents would be documented as showing

• A)aided recall.
• B)unaided recall.
• C)claim-recall.
• D)related-recall.

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Definitions:

Gender Equality

The state of equal access to resources and opportunities regardless of gender, including economic participation and decision-making, and the state of valuing different behaviors, aspirations and needs equally, irrespective of gender.

Benevolence

A disposition to do good or an act of kindness towards others.

Universalism

The ethical, philosophical, and theological concept that some ideas have universal application or applicability, transcending individual or cultural differences.

Occupational Role

The behavior and expectations associated with a particular job or position within an organization.