Researchers Are Trying to Determine Which Advertisements Are the Most

question 85

Multiple Choice

Researchers are trying to determine which advertisements are the most effective for a cereal company that is running a number of commercial spots.After participating, viewers are asked if they saw a cereal commercial during a show; some require further prompting so are asked if they saw a Raisin Bran ad.These respondents would be documented as showing

• A)aided recall.
• B)unaided recall.
• C)claim-recall.
• D)related-recall.