One of Your Advertising Agency's Clients Has Asked for a Description

question 12

Essay

One of your advertising agency's clients has asked for a description of how an attitude study is performed on a television commercial in a theater test setting.Describe this process in general terms.(It is not necessary to describe the measurement scale.)In your answer,include a summary of the reasons why you would do such a test and the advantages and disadvantages of this method of pretesting ads.

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Definitions:

True Mean Yields

The actual average outcome or result produced over a particular period or through a series of processes.

Confidence Intervals

Statistical ranges, with a given probability, that are believed to contain the true value of an unknown population parameter.

Confidence Interval

An array of numerical figures, sourced from sampling data, thought to enclose the value of an unknown characteristic of a population.

Population Mean

The average value of all members of a complete population.