It Is Tempting for Both Clients and Agencies to Rely

question 15

True/False

It is tempting for both clients and agencies to rely on their own cultural attitudes and values as a subconscious guide in considering what other people want and need.Another name for this subconscious guide is bias.

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Definitions:

Hypothetical Variable

A variable that is not directly observable, proposed to explain relationships and effects in scientific models.

Dependent Variable

In research, the variable that is being measured or tested to see how it is affected by changes in another variable (the independent variable).

Independent Variable

The variable in an experimental study that is manipulated by the researcher to investigate its effect on the dependent variable.

Control Variable

A variable that is kept constant during a scientific experiment to ensure that the effect of the independent variable on the dependent variable is observed without interference.