If a Reader of an Advertising Plan Remembers Only One

question 84

Multiple Choice

If a reader of an advertising plan remembers only one part, it should be the

• A)situation analysis.
• B)executive summary.
• C)strategy.
• D)objectives.

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Definitions:

Price Ceiling

A legal maximum price that can be charged for a product or service, intended to protect consumers from high prices.

Consumer Surplus

The discrepancy between what consumers are ready and capable of spending for a good or service, as shown by the demand curve, and the actual amount paid by them, known as the market price.

Producer Surplus

The difference between what producers are willing to accept for a good or service versus what they actually receive, due to market prices.

Total Surplus

The aggregate benefit to society, constituted by the addition of consumer and producer surplus, derived from the creation and utilization of goods and services.