Most Research Concerning the Contentious Environment in the World of Advertising

question 27

Multiple Choice

Most research concerning the contentious environment in the world of advertising places the ____ in a central position as a focus of the conflict.

• A)account executive
• B)creative department
• C)client
• D)agency owner

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Definitions:

Opinion Leader

An individual who has the ability to influence the opinions, beliefs, or behaviors of others due to their authority, knowledge, position, or relationship.

Pew Research Center

A nonpartisan fact tank that conducts public opinion polling, demographic research, and content analysis to inform the public about issues, attitudes, and trends shaping the world.

Newspaper Industry

The Newspaper Industry comprises companies and entities that publish newspapers, which are scheduled publications containing news, information, and advertising.

Digital Newspapers

Newspapers that are published and read in digital format, often accessible through the Internet.