It Is Somewhat of a Generalization, but the Creative Department

question 12

Multiple Choice

It is somewhat of a generalization, but the creative department of an agency is usually seen by potential clients as

• A)a pampered group of difficult artists that are best left alone.
• B)a subdivision of the powerful account services department.
• C)a nice addition but not really essential to an agency's strength.
• D)a key issue when selecting an agency.

---

Definitions:

Team Conflict

Refers to disagreements and oppositional interactions between members of a team, often arising from differences in opinions or working styles.

Patrick Lencioni

An author known for his books on business management, particularly in the realms of leadership and organizational health.

Productivity

Productivity measures the efficiency of production of goods or services expressed as the output per unit of input, such as labor, materials, and time.

Groupthink

A phenomenon in which people share too similar a mindset, which inhibits their ability to spot gaps or errors.