The Main Advantage of Using an Intense Level of Fear-Appeal

question 50

True/False

The main advantage of using an intense level of fear-appeal advertising is that, like it or not, it boosts recall and creates a positive attitude toward the brand.

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Definitions:

Cloud Computing

The delivery of computing services—such as servers, storage, databases, networking, software—over the internet ("the cloud") to offer faster innovation, flexible resources, and economies of scale.

Videoconferencing

A technology-based meeting format that allows participants to see and hear each other through video and audio connections, often used for remote communication.

Strategic Use

Employing something in a carefully planned way to achieve a specific goal or outcome.

Professional Reputation

The perception and regard others have of an individual's professional skills, character, and ethics, developed over time through their actions and accomplishments.