Comparison Ads Are Almost Never Used by ____, but Are

question 71

Multiple Choice

Comparison ads are almost never used by ____, but are almost always generated by ____.

• A)agency creative departments; corporate marketing departments
• B)established market leaders; the underdog brand
• C)advertisers seeking recall; advertisers seeking image
• D)advertisers of new products; advertisers of traditional products

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Definitions:

Abbreviation

A shortened form of a word or phrase, used to simplify communication without sacrificing meaning.

Motion

The action or process of moving or being moved, fundamental to physics principles.

Intramuscular

Referring to an injection given directly into the muscle.

Abbreviation

The shortened form of a word or phrase used to save space or avoid repetition.