An Advertiser for Bubble Gum Attempts to Generate Brand Preference

question 96

Multiple Choice

An advertiser for bubble gum attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending?

• A)feel-good
• B)fear-appeal
• C)sex-appeal
• D)hard-sell

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The primary documentation of a student's educational history and achievements, typically maintained by educational institutions.

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A feature of health insurance policies that allows individuals to retain their health insurance coverage when they change jobs or their employment status changes.

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