An Advertiser of a Line of Luxury Resorts Wants to Use

question 3

Multiple Choice

An advertiser of a line of luxury resorts wants to use a complex message strategy that fosters certain moods and emotions, so realistic and powerful that they actually become part of the interaction and create new memories about the brand.In this advertisement, the objective will be to

• A)establish the product in a social or cultural setting.
• B)transform the experience of using the product.
• C)recall the product name.
• D)create an image for the product.

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Definitions:

Happiness

A state of well-being that encompasses living a good life, with a sense of meaning and deep satisfaction.

Subjective-Well Being

An individual’s self-assessment of their feelings and life satisfaction, including aspects like happiness and fulfillment.

Evolutionary Hypothesis

A theory suggesting that the traits and behaviors possessed by organisms have developed over time through natural selection and adaptation to their environments.

Mating Preferences

The criteria or attributes that individuals in a species use to select their partners for reproduction.