An Advertiser for Bubble Gum Attempts to Generate Brand Preference

question 96

Multiple Choice

An advertiser for bubble gum attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending?

• A)feel-good
• B)fear-appeal
• C)sex-appeal
• D)hard-sell

Distinguishing between types of organizational changes (incremental, strategic, transformational).

Identifying various organization development interventions and their purposes.

Understanding the concept and tools for job redesign.

Acknowledging the role and benefits of executive coaching in organizational development.

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Definitions:

Adopter

An individual or entity that starts using a new product, innovation, or technology.

Flexibility

The ability to adapt to new, different, or changing requirements and conditions.

RE-AIM

A framework for evaluating health interventions, considering Reach, Efficacy/Effectiveness, Adoption, Implementation, and Maintenance.

Efficacy

The ability to produce a desired or intended result under ideal and controlled circumstances.