Scenario 10-3 Advertisers Have a Wide Choice of Objectives and Methods When

question 79

Multiple Choice

Scenario 10-3
Advertisers have a wide choice of objectives and methods when creating an ad for a product, no matter what the product category is.For example, both Taylor and Yamaha sell guitars.Both have created ads that have been recognized by the advertising industry as outstanding creative efforts.However, they have chosen different ways to use magazine advertising to sell guitars.
A representative advertisement for Taylor features a photograph of a beautiful, lush, fog-shrouded green forest.The headline reads, "If a tree falls in the forest and you're not there to hear it, does it make a sound? Yes, it just might take 7 or 8 years." The copy is three sentences long and talks about the time and attention that Taylor takes in making quality guitars.Only the top couple inches of a guitar featuring the Taylor logo is shown.While the ad could be classified as exemplifying a number of approaches to meeting message objectives, it most closely fits the description of the USP method by linking a key attribute (quality) to the brand name (Taylor) .
The main visual in an ad for the Yamaha Pacifica is a bold shot of the guitar.The headline reads, "To survive, you need four things: Food.Sex.Shelter.Guitars.Make that two things." This ad also features characteristics of several approaches to meeting message objectives.However, the headline seems to define it as using the humor method to persuade consumers to prefer the brand.
-(Scenario 10-3) Which of the following is an accurate description of the objective that the Taylor ad was trying to achieve?

• A)As a feel-good ad, it was trying to increase brand recall.
• B)As a USP ad, it was trying to connect a specific characteristic with the brand.
• C)As a feel-good ad, it was trying to transform a consumption experience.
• D)As a USP ad, it was trying to increase brand recall.

Distinguish between the deferral method and the restricted fund method in not-for-profit accounting.

Analyze transactions and prepare journal entries for not-for-profit organizations using the deferral method.

Recognize pledges and contributions and understand their treatment in not-for-profit accounting.

Understand accounting and reporting practices for capital assets and related contributions in not-for-profit organizations.

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Definitions:

External Equity

In compensation refers to comparisons made by employees to others employed by different organizations performing similar jobs.

Similar Jobs

Positions or roles within or across organizations that have comparable responsibilities, skills requirements, and levels of complexity.

External Inequity

A condition where employees perceive that their compensation is not fair compared to what people in similar positions in other organizations are earning.

Incentives

Motivators, often financial in nature, designed to encourage employees to achieve greater levels of performance or reach specific objectives.