Scenario 10-6 Facing Stiff Competition from Walmart and K-Mart, Executives for Target

question 26

Multiple Choice

Scenario 10-6
Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores.They have already expanded the products and brands they offer to include reasonably priced items by modern design masters.Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages.Most of the advertising budget will be directed to ads in regional luxury magazines, which research shows are frequently read by affluent individuals.
-(Scenario 10-6) Which of the following methods would encourage Target's customers to recall the store's name first when they decide to go shopping?

• A)testimonial ads
• B)slice-of-life ads
• C)humor ads
• D)slogans and jingles

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Definitions:

Zymogen Granules

Intracellular storage granules found in the pancreas and other glands, containing inactive enzyme precursors that can be activated when needed.

Salivary Amylase

An enzyme found in saliva that starts the process of breaking down starches into sugars during digestion.

Pyloric Pump

A mechanism involving the pylorus, the region of the stomach that connects to the small intestine, which regulates the passage of digestive contents into the intestine.

Pyloric Opening

The opening from the stomach into the duodenum, regulated by the pyloric sphincter to control the passage of digested food.