The Idea of Audience Is Very Different in Digital and Interactive

question 3

True/False

The idea of audience is very different in digital and interactive media, because people often seek out these ads rather than the other way around, and are more active, more engaged, and more direct in their response.

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Definitions:

Modeling

A learning process where individuals learn and replicate behaviors by observing and imitating others.

Mirror Neurons

Neurons that fire both when an individual performs an action and when they observe the same action performed by another, thought to be involved in empathy, learning by imitation, and understanding others’ actions.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for voluntary movement, expressive language, and managing executive functions.

Motor Cortex

An area at the rear of the frontal lobes that controls voluntary movements.