What Is One of the Main Challenges of the Copywriter

question 90

Multiple Choice

What is one of the main challenges of the copywriter early in the campaign process?

• A)combining texts and visuals to create a unified whole
• B)writing lively and colorful words about products that are often dull and lifeless
• C)extracting meaning from massive amounts of analytical data, product technology information, and market research
• D)creating the mood, tone, or humorous angle that gives the product real value

---

Definitions:

Guiding Principles

Fundamental norms, rules, or values that represent what is desirable and positive for a person, group, organization, or community, and help it to determine the rightfulness or wrongfulness of its actions.

Revolutionary Spirit

The energetic determination and radical mindset advocating for fundamental change in a society or government.

Shays's Rebellion

An armed uprising in Massachusetts (1786-1787), led by Daniel Shays, protesting economic injustices and the lack of government response to the economic plight of farmers.

Virginia Plan

A proposal by Virginia delegates for a bicameral legislative branch during the drafting of the United States Constitution in 1787.