No Matter What Other Positive Aspects It May Possess, a Headline

question 56

Multiple Choice

No matter what other positive aspects it may possess, a headline does no good unless it

• A)makes a strong emotional appeal.
• B)conveys information not included in the body copy.
• C)restates the ideas found in the visuals.
• D)motivates readers to move on to the rest of the ad.

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Definitions:

Minutes

The official written record of the proceedings and decisions made during a meeting.

Apostrophes

Punctuation marks used to indicate possession or the omission of letters, as in contractions.

Dot

A small, round mark used in punctuation, as a period, or in various digital and print formats, such as the dot in website URLs.

Sasha's

This could refer to a specific place, business, or pet named Sasha but lacks context for a definitive definition.