A Radio Spot for a Local Shoe Chain Begins with the Lines

question 72

Multiple Choice

A radio spot for a local shoe chain begins with the lines, "You walk the dog.You jog the trail.You chase the bus.You go, go, go.You need new shoes." Which two guidelines for successful radio copywriting are used in this ad?

• A)Keep sentences short.Use common language.
• B)Use attention-getting sounds.Stimulate the imagination.
• C)Stimulate the imagination.Repeat the brand name.
• D)Select the audience.Give news about the brand.

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Definitions:

Advice and Consent

A constitutional principle that requires the Senate to approve certain appointments made by the President.

Treaties

Formal agreements between sovereign states or between sovereign states and international organizations, typically ratified by the legislative bodies of those entities.

Senate

The upper house of the United States Congress or of a state legislature, responsible for making and passing laws.

Necessary and Proper Clause

A provision in the U.S. Constitution granting Congress the power to pass all laws necessary and proper for carrying out its enumerated powers.