Scenario 11-3 A 30-Second TV Spot Begins with a Strip of Yellow

question 54

Multiple Choice

Scenario 11-3
A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner.Music plays in the background.The words "You Probably Know This.Litmus Paper Measures Alkalinity" are superimposed on the bottom of the screen.The litmus paper is removed, and it has turned a dark blue-green color."You Probably Know This.The Darker, The Harsher" is then superimposed.A series of cuts reveals litmus paper being lowered onto different bars of wet soap.In each case, the strip turns a dark color.The brand name of each bar of soap is superimposed underneath.Finally, litmus paper is lowered onto a bar of Ivory soap.The paper remains yellow.Three superimpositions appear in succession: "Ivory," "Ivory is the mildest," and "Bar none."
-(Scenario 11-3) A copywriter came up with the idea to superimpose the words, "You Probably Know This.Litmus Paper Measures Alkalinity" and "You Probably Know This.The Darker, The Harsher." Considering the nature of this ad, which general guideline for television copywriting does this follow?

• A)using active words
• B)providing support for the unbelievable
• C)involving the reader
• D)using familiar words

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Definitions:

Trade

The exchange of goods and services between parties, which can occur within an economy (domestic trade) or between economies (international trade).

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The financial sacrifice involved in overlooking the closest alternative when a choice is made or one option is favored over another.

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A major city in California, USA, known for its iconic Golden Gate Bridge, steep streets, and vibrant cultural history.

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An official appointed as the administrative manager of a city, in a council-manager form of city government.