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Scenario 11-3 A 30-Second TV Spot Begins with a Strip of Yellow

question 64

Multiple Choice

Scenario 11-3
A 30-second TV spot begins with a strip of yellow litmus paper being lowered into a bottle of household cleaner.Music plays in the background.The words "You Probably Know This.Litmus Paper Measures Alkalinity" are superimposed on the bottom of the screen.The litmus paper is removed, and it has turned a dark blue-green color."You Probably Know This.The Darker, The Harsher" is then superimposed.A series of cuts reveals litmus paper being lowered onto different bars of wet soap.In each case, the strip turns a dark color.The brand name of each bar of soap is superimposed underneath.Finally, litmus paper is lowered onto a bar of Ivory soap.The paper remains yellow.Three superimpositions appear in succession: "Ivory," "Ivory is the mildest," and "Bar none."
-(Scenario 11-3) To make sure that all the words and visuals of this TV spot work together, the creative team would have begun this campaign by preparing a(n)

Definitions:

Impatience

The feeling of being annoyed by someone's mistakes or because you have to wait.

Coping

Coping entails the strategies and mechanisms individuals employ to manage stress, deal with challenges, or adjust to emotional distress.

Stressors

External pressures or events that cause stress to an individual, potentially impacting their psychological state.

Negative Effects

Unfavorable or harmful outcomes resulting from an action, event, or condition.