Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 30

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) Which of the following roles has your boss-the producer-been involved with during the preproduction process for this commercial?

• A)approving the storyboard and script, and soliciting bids from production houses
• B)coordinating the camera operators, and handling the cast during shooting
• C)conducting research, and informing all concerned about consumer preferences
• D)acting as liaison between client and agency, and buying television airtime

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Definitions:

Downward Sloping

Describes a line on a graph that shows a decrease in one variable as another variable increases, often used to illustrate laws of demand in economics.

Negatively Related

A term used to describe two variables that move in opposite directions; as one increases, the other decreases.

Same Direction

A term indicating that two or more variables move in tandem, either increasing or decreasing together.

Y-variable

In statistical modeling and experiments, the dependent variable that is influenced or predicted by another variable (X-variable), used to measure outcomes or results.