Scenario 12-4 You Scan the Ads for Dallas on Craigslist.com and Find

question 40

Multiple Choice

Scenario 12-4
You scan the ads for Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at established advertising agency.Must have general knowledge of media and be aware of current and future challenges facing media buyers.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and the reply sets you up for an interview next week.
-(Scenario 12-4) The interviewer says one job duty will be to provide audience measures of every local TV vehicle in a market, so clients can be informed as to which television programs will reach the largest numbers in their target markets.You think to yourself,

• A)"Boy, am I glad she asked about TV and not Internet, because nobody measures click-throughs anymore."
• B)"Sounds like I can pull that right out of the local Chamber of Commerce databook."
• C)"Simmons or MRI should be able to come up with that right away."
• D)"I can get that by putting in a call to a single-source tracking service like BehaviorScan."

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Definitions:

Pluralistic Differentiation

The process of acknowledging and catering to a wide range of diversities within a society, implying an emphasis on inclusivity and respect for differences.

Structural Integration

The process of organizing the components of a system (e.g., an organization) so that they work together effectively.

Culture-Group Biases

The tendency to judge or interpret situations, behaviors, and individuals based on the norms and values of one's own cultural group.

Minority Cultures

Groups with distinct cultural, ethnic, or racial identities that are smaller or less dominant within a larger society.