CPM (Cost Per Million) Is a Measure of the Dollar

question 70

True/False

CPM (cost per million) is a measure of the dollar cost of reaching a million audience members with a particular medium, often used for widespread promotions in television and magazine advertising.

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Definitions:

Ideology

A system of ideas and ideals, especially one that forms the basis of economic or political theory and policy.

Asch Effect

A form of conformity in which a person changes their own opinion to match the majority opinion in a group, often in the context of social pressure.

Juror

A member of a jury, which is a group of citizens sworn to give a verdict in a legal case on the basis of evidence presented to them in court.

Informational Social Influence

The influence to conform or change behavior based on the desire to be correct, or to understand the correct way to act in a given situation.