The Blend of Different Media That Will Be Used to Effectively

question 43

Multiple Choice

The blend of different media that will be used to effectively reach the target audience is referred to as

• A)media mix.
• B)media objective.
• C)route weight.
• D)media reach.

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Definitions:

Data

Facts and statistics collected together for reference or analysis, used to make decisions or solve problems.

Information

Data that has been processed, organized, or presented in a way that gives it meaning or context.

Media Richness

The capacity of a communication medium to effectively convey complex information in a timely manner.

Feedback

The process of giving information about the output of a system or someone's performance, which can be used as a basis for improvement.