An Owner of a City-Wide Grocery Chain Is Given the Figure

question 8

Multiple Choice

An owner of a city-wide grocery chain is given the figure of 10 percent and is told that this represents the people or households in his target audience that will be exposed to the chosen media vehicle-in this case, the city newspaper-at least one time during the campaign period.The client has just been given a measure based on

• A)reach.
• B)frequency.
• C)gross rating points.
• D)measured media.

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Definitions:

Circadian Rhythm

The natural internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.

Sleep Cycle

A progression through several stages of sleep, including REM (rapid eye movement) and non-REM stages, typically recurring multiple times throughout a night's sleep.

Alpha Waves

Brainwaves that are present when a person is relaxed and calm but still awake, typically with closed eyes, indicative of a state of restful alertness.

EEG

Stands for Electroencephalogram, a test that measures electrical activity in the brain to diagnose conditions like epilepsy or monitor sleep disorders.