You Are Looking at Figures and Trying to Understand Overall

question 92

Multiple Choice

You are looking at figures and trying to understand overall media weight for your client's shaving cream ads.You remind yourself that some people who watched TV program A also saw TV program B and also read magazine 1.This is called

• A)between-vehicle duplication.
• B)above-the-line promotion.
• C)within-vehicle duplication.
• D)below-the-line promotion.

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Definitions:

Specialization

The process of concentrating on and becoming expert in a particular subject or skill.

International Trade

The exchange of goods and services between countries, allowing for increased efficiency and market expansion.

Labor

The work and time for which employees are paid.

Resources

The total means available for economic and political development, such as minerals, labor, and capital.