In Light of Declining Circulation Figures, Newspapers Will Have to Do

question 56

Multiple Choice

In light of declining circulation figures, newspapers will have to do a number of things to remain a viable advertising medium in the future.One way is to exploit their strongest role.This means taking advantage of a concept called

• A)preferred position.
• B)narrowcasting.
• C)pass-along readership.
• D)hyper-localism.

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Definitions:

Return on Equity

A financial ratio that measures the profitability of a firm in relation to its equity, indicating how well a company uses investments to generate earnings growth.

Stockholders' Equity

The residual interest in the assets of a corporation that remains after deducting its liabilities, often referred to as shareholder's equity or owners' equity.

Gross Margin Percentage

A financial metric that measures the proportion of money left over from revenues after accounting for the cost of goods sold, expressed as a percentage.

Income Statement

A financial statement that shows a company's revenues, expenses, and net income over a specific period.