How Do Media Organizations Measure Their Audiences to Obtain an Accurate

question 94

Essay

How do media organizations measure their audiences to obtain an accurate account of their readers or viewers? Choose two of the major classes of traditional media, then list and briefly explain at least two methods of audience measurement used for each format.If you can, note the companies that provide these measurement services.

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Definitions:

Reuptake

A process by which neurotransmitters are absorbed back into the neural cell after being released, effectively stopping their action on adjacent nerves.

Interneurons

Neurons that transmit impulses between other neurons, especially as part of a reflex arc in the nervous system.

Neurons

Nerve impulse-transmitting specialized cells, considered the essential elements of the nervous system.

Reflexes

Automatic, involuntary responses to specific stimuli that are designed to protect the body or facilitate survival.