Examlex
Second Life is a website that perfectly demonstrates the concept of viral marketing, allowing visitors to sample videos and pass them on to others.
Vividness
An intrinsic property of a stimulus on its own that makes it stand out and attract attention.
Salience
Property of a stimulus that makes it stand out in relation to other stimuli and attract attention.
Schemas
Cognitive frameworks or mental models that help individuals organize and interpret information based on past experiences and knowledge.
Abstract
A summary of a research study or academic paper that highlights the main points, methodology, results, and conclusions.
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