An Important Thing to Remember About the Reach of the Internet

question 50

Multiple Choice

An important thing to remember about the reach of the Internet as an IBP medium is that

• A)its reach varies dramatically, based on ever-changing levels of Internet traffic.
• B)only about half of U.S.households have access, so reach is quite limited.
• C)its reach seems large, but it doesn't allow for access to geographically diverse locations.
• D)after TV and radio, no other medium has comparable reach.

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Definitions:

Salivary Response

An automatic reaction of the salivary glands producing saliva, often triggered by the sight, smell, or thought of food, demonstrating a classic conditioned response.

Big Mac

A hamburger sold by the international fast-food chain McDonald's, characterized by its two-part sesame seed bun and special sauce.

Behavioral Contrast

A phenomenon in psychology where the rate of response to one stimulus changes when the conditions of reinforcement for another stimulus are modified.

McDonald's Apple Pie

A dessert item sold by the fast-food chain McDonald's, known for its flaky pastry crust and sweet apple filling.