A Marketer Can Track Where Users Go on Her Company's

question 29

Multiple Choice

A marketer can track where users go on her company's commercial website.She can find out what information is viewed, when it is viewed, and how often it is viewed.This is all possible due to her access to

• A)hits and page views.
• B)search engine optimization.
• C)Web analytic software.
• D)research measurement firms.

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Definitions:

Reinforcement

In psychology, a process that increases the likelihood of a behavior by adding or removing stimuli following the behavior.

Superego

In psychoanalytic theory, the part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and teachers.

Overcompensating

Making up for a deficiency or failure in one area by exerting extra effort or demonstrating excessive behavior in another area.

Social Cognitive Theory

A theory suggesting that people learn through observation, imitation, and modeling, incorporating the effects of behavior, environment, and cognition.