Scenario 14-1 When the Social Networking/gaming Website Foursquare Launched in 2009, It

question 107

Multiple Choice

Scenario 14-1
When the social networking/gaming website Foursquare launched in 2009, it was only accessible to residents in 100 U.S.cities. One year later, an updated version of the service allows check-ins from locations all over the world and has over 500,000 users internationally. The site, which allows registered users to connect with friends and update their location, receives over one million check-ins per week. When users visit a particular store, their profile is automatically updated and they can share feelings about favorable experiences (or unfavorable ones) . The site now holds partnerships with over 800 establishments worldwide, and high-profile partnerships with the Bravo Network and The New York Times have greatly increased the site's popularity.
-(Scenario 14-1) One way to find this site as well as related businesses is to go to Bing and look under "social networking sites." Technically, Bing is a(n)

• A)analytical software system that allows e-commerce.
• B)mash-up that features multiple widgets.
• C)portal with search engine technology.
• D)website that acts as a corporate/brand home page.

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Definitions:

SWOT Analysis

A strategic planning tool that helps organizations identify their Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Competition Analysis

The process of identifying, assessing, and analyzing competitors in the market to understand their strengths, weaknesses, strategies, and market position.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual, often guiding decision-making and strategy.

Company-Oriented

A business perspective that focuses primarily on the company's needs, goals, and capabilities rather than on those of the customers or the market.