Which of the Following Helps Explain Why Marketers Have Shifted

question 23

Multiple Choice

Which of the following helps explain why marketers have shifted more of their budgets to sales promotion in recent years?

• A)increased media clutter and ads that target all the same consumers
• B)fewer brands on the market and a greater need to attract consumers' attention
• C)more long-term perspective on marketing and longer wait for results
• D)more powerful suppliers and more ways to control retail stores

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Definitions:

Synchronicity

An acausal connecting principle in which things go together but are not causally linked.

Jungian

Pertaining to the theories and concepts developed by Carl Jung, particularly in relation to the collective unconscious and archetypes.

Archetype

A universally recognized symbol or character that recurs across cultures and literature, representing common patterns of human life.

Individuation

Carl Jung’s term for the process of psychological development.