Several Factors Have Affected Sales Promotion in Recent Years

question 85

Multiple Choice

Several factors have affected sales promotion in recent years.Pressure from stockholders to produce high quarterly revenue, marketing plans based on quick results, and a bottom-line mentality have all contributed to a ____ in many organizations today.

• A)focus on brand image
• B)short-term orientation
• C)sense of creative innovation
• D)strong consumer bond

Appreciate the technological innovations and construction techniques of the Aegean civilizations.

Discuss the socio-political structure of Aegean societies as inferred from their art and architecture.

Examine the interaction between Aegean cultures and their neighbors through trade, warfare, and artistic influence.

Understand the concept and implications of dying intestate and the importance of having a valid will.

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Definitions:

Opportunity Cost

The cost of foregoing the next best alternative when making a decision or choice.

Cash Outlay

The total amount of cash that a company spends on expenses, investments, and transactions.

Alternative Investments

Investments in non-traditional assets, such as real estate, hedge funds, or commodities, as opposed to stocks and bonds.

Accumulated Depreciation

The contra asset account credited when recording the depreciation of a fixed asset.