The Biggest Difference Between Contests and Sweepstakes Is That

question 7

Multiple Choice

The biggest difference between contests and sweepstakes is that:

• A)contests can require an entry fee, and sweepstakes cannot.
• B)contests generate long-term interest in a brand, and sweepstakes generate immediate interest.
• C)contests require skill, and sweepstakes require luck.
• D)contests focus on the game, and sweepstakes focus on the brand.

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Definitions:

Market Segmentation

A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.

Market Positioning

The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.

Multi-Segment Approach

A strategy where a company targets multiple market segments, offering specific products or marketing mixes to each segment.