Scenario 15-3 It's Time to Take Your Weekly Trip to the Grocery

question 30

Multiple Choice

Scenario 15-3
It's time to take your weekly trip to the grocery store.You bring a coupon good for 50¢ off a national brand of coffee.As you walk the aisles, a woman asks if you'd like to try a slice of pizza.After you taste it, she points out where the brand is kept in the freezer display.When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge.You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV.This display has a medical kit full of a new brand of pain reliever built into it.Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for $4.95.
-(Scenario 15-3) Your toothpaste purchase involved an example of

• A)on-package sampling.
• B)new product sampling.
• C)mobile sampling.
• D)in-store sampling.

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Definitions:

Network Provider

A healthcare provider or facility that is part of a health plan's network and often provides services to plan members at negotiated rates.

Ambulatory Payment Classifications

A system used in the United States for billing Medicare for outpatient services that categorizes procedures and services into groups that are expected to consume similar resources.

Medicare

A federal health insurance program in the United States for people who are 65 or older, certain younger people with disabilities, and people with End-Stage Renal Disease.