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In making direct comparisons to traditional media, it becomes apparent that the advantages of event sponsorship are fundamentally the same as those that traditional media can provide.
Intervention
Strategies or actions taken to improve a situation or problem, often used in the context of behavioral or medical treatment.
Behavior Change
A modification in an individual's behavior patterns, attitudes, or actions.
Multiple Baseline Design
A method of graphing behavioral observations that provides a way to evaluate the effectiveness of an intervention when a reversal design is not desirable. A multiple baseline design permits recording and analyzing behavioral observations from three variables: (1) two or more behaviors associated with one student in a single setting, (2) two or more students exhibiting the same behavior in a single setting, and (3) two or more settings in which one student is exhibiting the same behavior.
Reversal Design
An experimental technique where a behavior is measured before and after a treatment is introduced, and then once again when the treatment is removed.
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