Product Placement in Video Games Has Great Potential, Considering That

question 39

True/False

Product placement in video games has great potential, considering that 100 million U.S.households have at least some gaming capability.

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Definitions:

Voluntary Fixation

A consciously controlled process of stabilizing focus on a particular stationary or moving object.

EOG

Electrooculography, a technique for measuring the corneo-retinal standing potential that exists between the front and the back of the human eye.

Snellen Eye Chart

A chart used to measure visual acuity, consisting of rows of letters decreasing in size, which is read from a standard distance.

Ophthalmoscope

A medical device used by doctors to examine the inside of the eye, including the retina and the optic nerve.