In the World of Marketing and Advertising, What Is Event

question 32

Multiple Choice

In the world of marketing and advertising, what is event sponsorship?

• A)providing financial support for an event while displaying the brand name, logo, or ad message on-site
• B)funding a charitable event in an anonymous way in order to promote the social good
• C)buying signage in venues where special events are held
• D)embedding the brand name within public events in a subtle way

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Definitions:

Activist Organizations

Activist organizations are groups that advocate for social, political, environmental, or other changes, often engaging in various forms of public demonstrations and lobbying.

Virtual Offices

Virtual offices provide businesses with an address and office-related services without the overhead of a long lease and administrative staff, offering a blend of remote work and physical office presence.

Selective Benefits

Advantages or perks provided by an organization or a policy that are available only to its members or a specific group of people.

Free-Rider Problem

A situation in which individuals receive benefits from a public good without contributing to its cost, leading to underprovision of those goods.